NutraSoft™: A Better Way to Deliver Nutrition
NutraSoft Soft Chew Tablets are redefining how consumers experience supplements—combining the great taste and consumer compliance of a gummy or traditional soft chew with the stability and ingredient load of a traditional tablet.
First introduced in OTC products like Robitussin, Theraflu and select CVS products, NutraSoft has now expanded into human and pet supplements.
60% of consumers over 60 have difficulty swallowing pills. Gummies and traditional, individually wrapped soft chews have benefited from this over the last several years with fast-growing sales, but they have limitations in ingredient load, degradation and mixed consumer satisfaction. NutraSoft Soft Chew Tablets solve many of these consumer and supply chain frustrations.
Why NutraSoft™ Soft Chew Tablets?
Soft chew tablets offer a unique advantage over gummies or traditional soft chew formats:
- Won’t Melt Unlike gummies and traditional soft chews, NutraSoft is heat stable and not considered a meltable product. Amazon restricts meltable sales from April 15th – October 15, limiting sales potential.
- No Sticking Together in the Bottle Customers’ biggest complaint with gummies is the sticky blob at the bottom of bottles. Not a problem with NutraSoft soft chew tablets.
- Holds 3X More Active Ingredients Than Gummies More robust formulations are possible. 2.5g creatine soft chew tablet? No problem!
- No Heat or Water in Manufacturing Ideal for sensitive materials like probiotics. Achieve greater stability and a longer shelf life.
- Sustainable Eliminate the need for individually wrapped traditional soft chews, reducing cost and environmental impact.
- Convenient & Portable No water, no swallowing pills—perfect for on-the-go lifestyles.
- Versatile Formulation Supports vitamins, creatine, magnesium, probiotics, omegas, botanicals, and specialty actives.
- Premium Consumer Experience A delivery format that feels more like a treat than a supplement.
What We Offer
Custom Formulation
Bring your concept to life or improve an existing product. We develop NutraSoft soft chew tablet formulas tailored to your goals for efficacy, flavor, color, texture, and shape.
Flavor & Texture Development
We create soft chews that stand out—dialing in taste, mouthfeel, and overall experience to match your brand positioning.
Flexible Production
Whether launching or scaling, we support a range of production volumes to fit your needs.
Quality & Consistency
Every batch is produced with strict attention to detail, ensuring uniformity, stability, and performance.
Ideal Applications
- Kids and adult multivitamins
- Creatine, Collagen, and Colostrum (high-load formulas)
- Energy & focus blends
- Probiotics / Digestive support
- Anti-aging formulations
- Immune health
- Beauty-from-within products
- Sleep & relaxation formulas
Built for Serious, Growing Brands
If you’re looking to:
- Launch a new supplement line
- Upgrade an existing SKU to a higher-converting format
- Increase margins and lifetime value (LTV)
- Differentiate in a saturated market
Let’s Build Your Next Best-Selling Product
The brands winning in today’s market aren’t just selling supplements—they’re delivering better experiences. Let’s create a soft chew product your customers will actually look forward to taking.
Ready to launch your most exciting product innovation in years?